Big Data in Marketing

5 Ways Big Data is Transforming the Future of Marketing

Big Data has brought in the greatest paradigm shift for marketing since the creation of the telephone or the Internet becoming mainstream. “Big Data” doesn’t simply allude to the data collected; it also refers to the challenges, capabilities and skills required with combine and analyze such colossal data collections to make meaningful business decisions that Read more about 5 Ways Big Data is Transforming the Future of Marketing[…]

digital marketing

Digital Marketing- Inception and Evolution

The Marketing sector has been experiencing changes since the invention of commercially available personal computers. During this phase, the business world also witnessed the emergence and popularity of eCommerce industry which ultimately gave rise to Digital Marketing. Today, businesses are unsure of the future and believe that Digital Marketing will still play a key role Read more about Digital Marketing- Inception and Evolution[…]